How to increase your impact as a business leader now

Do your peers and staff trust you and follow your business leadership? Or are they hesitant to move forward so that progress is slow? Are you frustrated that the business is not aligned, not delivering the results it should be? Is now the time to change all that? Over and over I see business leaders […]

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Do your customers feel ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead. Customer engagement is essential to business success. The pain of being ignored Naomi Eisenberger undertook a neuroscience research project to explore what goes on in people’s brains […]

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Why sales and profit die without trust

We all know there’s no single magic key to increase sales and profit successfully in business. So, how is it that some firms increase sales and profit so powerfully, year after year? Is your business doing that? If not, could trust be the missing element? Why profit and sales pass away without trust? I was talking […]

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Value proposition: 5 steps to attract customers like bees to honey

Is consistent growth realistic in this market? Is your value proposition really working for your business? If you’re reading this, I guess you like the idea of more customers. A large number of additional customers who enjoy your products and services so much that they come back time after time. Customers that spread the word virally, […]

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What is business strategy and why is it essential to business success?

Each time I work with clients, even large companies, they ask me “What really is business strategy and why is it important to business success?” The problem is that people use the term incorrectly all the time and so everyone has become confused and that confusion gets inh te way of business success. Definition of business strategy […]

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