Strategy for business growth

Strategic evaluation: Are you well positioned to increase sales?

With 2 decades of tracking successful companies globally and increasing profitable sales for other firms, we know which factors drive top flight performance and which cause a company to stall.
Is you business set up to deliver sales growth or is it stalling?

Take our free quick strategic evaluation to find out

For each topic below, select the option that best describes your business. If you fill out your name and email address then we will send your results and explain how to close the gap:

LEADERSHIP
The business leaders say they are clear about the company direction but I am not sure the rest of company understands it fully. Strategic direction?! To be honest we are reactive/ sales driven. The management team can clearly articulate where the business is headed. As they communicate it to all staff their enthusiasm is inspiring. They walk their talk.
GOALS
Our business goals are just about revenue, profit and stakeholder value. Our business goals touch on the value & service we deliver to our customers- but are mainly about revenue and profit. Our business goals focus on the value and service we provide our customers as much as revenue and profit. We know the former is vital our success.
PRODUCTS/SERVICES
The success rate of our products/ services is hit & miss. Our success with new products/ services is average for our industry but lower than we would like. We have had a stream of successful products/ services with 1 or 2 blockbuster successes.
MARGINS
We actively target customers (and markets) where we can make a good margin and where profitability is good. We do not segment our customers by profit/ which ones suit us best. Our margins are ok but could be better. We have never segmented our customers by profit/ which ones suit us best. Margins are tight and reducing.
STAFF
Staff morale is ok. Getting the teams to pull together is a challenge. There is a lot of silo thinking. Morale and communication could be better. If only we could get different departments to work well together. Energy levels are high. Our staff is inspired by the bigger picture and work together very well. Team performance is so good that there is real buzz!
SERVICE
The company has defined what it wants to be known for by its customers. All departments ensure that customers enjoy every interaction. Most of our sales come from customer referral. We have created cross-functional teams to improve satisfaction across some of our customer interfaces. Some sales come from customer referral. Different departments are responsible for different customer interfaces: web, sales force, customer support etc. There is no company wide drive to deliver a consistent customer experience.
CUSTOMERS
We have no feedback mechanism to tell the company how well we interact with our customers. We track how happy our customers are with our service. It is a top priority right up to Board/ Management level- as important to our success as revenue and profit. Customer satisfaction is important to the company. We run ad hoc customer satisfaction surveys.
MARKET POSITION
We are regarded by industry experts and our customers as the No. 1 company of choice in our market. We are clearly different. What we do is better than the competition but it is not that obvious to people outside the company. To be honest it is hard to see how we are different/ better than our competitors. As a result we run faster and faster every year just to keep up.

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