Let’s be honest. You know you need effective communication to build a relationship with your customers and prospects but……. It takes so much time and you’re not really sure how to get the results you want. I understand. It’s a challenge. So, how can you use your limited time to increasingly convert acquaintances into good prospects […]
No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead. Customer engagement is essential to business success. The pain of being ignored Naomi Eisenberger undertook a neuroscience research project to explore what goes on in people’s brains […]
OK. So I will assume you have worked out the customer experience touchpoints (from your customers’ point of view) and that you now understand at which touchpoints your company is exceeding their expectations and where they are disappointed what emotions they are experiencing at each point Making the key decisions So, where are the biggest […]
Companies do not seem to understand what marketing is really about. They think it is about brochures, advertising, PR, social media, web sites etc. Actually, unless a company has the true elements of marketing in place, these activities will bring minimal rewards and be pretty much a total waste of time and money. On the […]
David Sangar, when he was Managing Director of Rollover, fell into hotdogs. He had totally other plans for the business. Yet strangely, thanks to hotdogs, he ended up being far more successful and becoming a multi millionaire. David started the business by setting up sandwich shops. Then a pub coerced him into supplying them with […]
