Value proposition: 5 steps to attract customers like bees to honey

Is consistent growth realistic in this market? Is your value proposition really working for your business? If you’re reading this, I guess you like the idea of more customers. A large number of additional customers who enjoy your products and services so much that they come back time after time. Customers that spread the word virally, […]

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Can you trust innovation to drive growth?

Innovation is becoming increasingly popular. People seem to think it is the key to successful growth. Yet Jim Collins most recent book Great by Choice, which is definitely worth reading, shows that this is not the case. Let us stand back and ask: “What do we really mean by innovation?”. Is it: creating something totally […]

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Unless you are customer centric your business will not grow

It is amusing how many companies tell me they are really customer centric. Strangely, when we do some analysis, which always shows that this is not the case, they are then quick to see their claim was incorrect. All the fast growth companies we track have several things in common. One thing they are all […]

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Don’t throw your money away on wasted marketing

Companies do not seem to understand what marketing is really about. They think it is about brochures, advertising, PR, social media, web sites etc. Actually, unless a company has the true elements of marketing in place, these activities will bring minimal rewards and be pretty much a total waste of time and money. On the […]

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Interview with Fast Growth Company Bybox

A £40 million revenue company, ByBox, is one of the fastest growing companies in the UK and Europe. Indeed they are in the “one percent” of companies that we have been talking about in previous articles. A great example of a growth company. Stuart Miller, their MD, told me what drives their success – and […]

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