Don’t throw your money away on wasted marketing

Companies do not seem to understand what marketing is really about. They think it is about brochures, advertising, PR, social media, web sites etc. Actually, unless a company has the true elements of marketing in place, these activities will bring minimal rewards and be pretty much a total waste of time and money. On the […]

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How to Smash Staff Performance Levels

Business leaders are asking: “How can I improve staff performance – to achieve more without increasing costs?” The dynamic is wrong – staff mainly come to work to pay the bills. Team that achieve outstanding business results are very different. A team that inspires The Red Arrows air display team is a great analogy: 9 red […]

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