Marketing Techniques for Growth Service

It amazes me how many companies think marketing is about creating brochures, attending a few events, supporting sales . . .

That is a recipe for wasting money – and for fading into the background of your industry.
Few companies we meet have a well thought out plan using effective marketing techniques. Even fewer have any specific measurable objectives to:

  • Attract the attention from your agreed target market
  • Create a funnel of prospective clients and then work with sales to convert them

In fact, rarely do sales and marketing teams even work well together.

What is the Marketing Techniques Service?

The Marketing Techniques Service involves setting up your sales and marketing teams for success. It is about putting a clear structure in place so that they can deliver excellent results with an impressive return on investment.

It may well involve your staff in creating brochures and carefully planning events but only in a way that will support the business to clearly win more clients and grow revenue. It may also involve guiding your leadership team to answer some essential questions – to multiply your return on investment.

“Strong customer relationships drive sales, sustainability, and growth.”
Tom Cates

What the Marketing Techniques for Growth Service involves:

This really depends on your current situation. Having said that, a typical project involves:

  1. Understanding your business goals.
  2. Creating 2 -3 specific measurable objectives for marketing that will significantly impact the business goals.
  3. Working with your marketing and sales teams to agree two or three simple, powerful integrated marketing strategies to achieve those objectives.
  4. Supporting those teams to create action plans – with clear owners and deadlines.
  5. Mentoring and supporting them to hit the agreed targets on time and within budget.
Marketing Techniques for Growth
Contact Us
To get started call +44 (0)207 0604 006 today or click here.