It is amusing how many companies tell me they are really customer centric. Strangely, when we do some analysis, which always shows that this is not the case, they are then quick to see their claim was incorrect. All the fast growth companies we track have several things in common. One thing they are all […]
Value proposition: Does Your Company Stand Out Like a Lighthouse?
The market has changed – there are far fewer opportunities for growth. Yet customers still find it so hard to tell one supplier from the rest. It is as if they are in a fog. Is your company part of the fog? Most companies have taken to copying each other – even how they claim […]