Innovation is becoming increasingly popular. People seem to think it is the key to successful growth. Yet Jim Collins most recent book Great by Choice, which is definitely worth reading, shows that this is not the case. Let us stand back and ask: “What do we really mean by innovation?”. Is it: creating something totally […]
Value proposition: Does Your Company Stand Out Like a Lighthouse?
The market has changed – there are far fewer opportunities for growth. Yet customers still find it so hard to tell one supplier from the rest. It is as if they are in a fog. Is your company part of the fog? Most companies have taken to copying each other – even how they claim […]