Let’s be honest. You know you need effective communication to build a relationship with your customers and prospects but……. It takes so much time and you’re not really sure how to get the results you want. I understand. It’s a challenge. So, how can you use your limited time to increasingly convert acquaintances into good prospects […]
Consider for a moment a recent shopping experience you had- either good or bad. What do you remember about it? I bet it was the customer experience itself – and not so much about the product.[1] Am I right? Poor customer experience is fast track to business failure A certain large telecommunication company in the UK […]
Companies do not seem to understand what marketing is really about. They think it is about brochures, advertising, PR, social media, web sites etc. Actually, unless a company has the true elements of marketing in place, these activities will bring minimal rewards and be pretty much a total waste of time and money. On the […]
Business leaders are asking: “How can I improve staff performance – to achieve more without increasing costs?” The dynamic is wrong – staff mainly come to work to pay the bills. Team that achieve outstanding business results are very different. A team that inspires The Red Arrows air display team is a great analogy: 9 red […]
