A true value proposition is not a marketing claim. It is the value you provide to your target audience that makes your company more interesting and useful than your competitors..
A Honeypot Value Proposition is outstanding value that a company provides to its clients – so they would not even consider going anywhere else. At its best it will cause your customers to recommend you to their friends and colleagues and to use your company over and over again. Consider, if you will, most telecommunications companies. If you were to remove their logo could you really tell them apart? When you phone their call centre – could you really tell which company you were speaking to? Are their services really any different?