It amazes me how many companies think marketing is about creating brochures, attending a few events, supporting sales . . .
That is a recipe for wasting money – and for fading into the background of your industry.
Few companies we meet have a well thought out plan using effective marketing techniques. Even fewer have any specific measurable objectives to:
- Attract the attention from your agreed target market
- Create a funnel of prospective clients and then work with sales to convert them
In fact, rarely do sales and marketing teams even work well together.