287% INCREASE IN SALES IN 3 MONTHS

FOR A CREATIVE AGENCY

Situation:

The Board of a creative agency based in London asked us to help them clarify their strategy to ensure successful, continuous growth.
It also emerged that 90% of revenue was coming from 1 client – obviously a high-risk situation.

What we did:

  • Evaluate where they stood today, pulling out where they excelled and the barriers to growth
  • Assess their financial situation and define what they wanted it to look like
  • Pinpoint the strategic issues that needed to be resolved
  • Create a vision that inspired them to the point that the whole leadership team aligned and pulled together as one
  • Debate the options for various different products and services and the pros and cons so they could choose the right options
  • Consider and evaluate the strategies to achieve the agreed vision
  • Agree an action plan that would make those strategies reality

The outcome:

The leadership team:

  • Was so inspired by their vision that they won 6 more big clients in just over 3 months, increasing sales revenue by 287%.
  • Reduced the percentage of revenue with their largest client from 80 in the same timeframe
  • Enjoyed far higher level of clarity about what they were creating and how they would achieve it
  • Learnt how to think in a much more strategic, effective way
  • The level of engagement and productivity rocketed

Focus from Blueprint for growth:

  • Vision
  • Top performance strategic planning
  • Engage staff for performance