Is your business doing that? If not, could trust be the missing element?
Why profit and sales pass away without trust?
I was talking to a CEO of a wonderfully successful business the other day. One thing he said really struck me:“If our Leadership team did not trust each other totally, we would never have achieved the results we have.”
How trust changed the course of history
It was August 1704. King Louis XIV ruled France and seemed to be an unstoppable force, taking control of more and more of Europe. Indeed, he had been consistently victorious for over 60 years!
Coming from behind – to win
The odds were against the Allies at the Battle of Blenheim for 3 reasons:
- Generally armies will only attack if they have at least double, if not triple, the number of men. The Allies had fewer troops
- With 60 years of French victories, it seemed almost certain that the French would win
- To reach the French army, the Allies had to cross the small river called Nebel. This made it hard to maintain formation, making them very vulnerable.
The Allied troops attacked. Prince Eugene was on the right hand side. Marlborough positioned his larger force in the centre and on the left .
It was almost a disaster
Once the battle was in full swing Marlborough realized the enemy was threatening to split the Allied forces. If they had managed to do so he knew it would be disastrous.
As a result, the allies won the battle – as indeed you probably already knew.
The magic ingredient to successful sales and profit
Allowing a colleague to use your precious team resources, especially at a time when you are stretched to the full, takes massive trust. That level of trust is extremely rare in business.
Before it can exist, several other elements need to be in evidence. The leaders need to know how to:
- Gain laser clarity about where they are taking the business and how they will get there
- Build strong confidence in their people that their efforts will be put to good use
- Develop a strong culture of trust across the company
Interesting research into what inspires staff shows that the three factors listed above are extremely important. It may sound hard to bring them about but companies growing profitably 15% or more year after year do just that. In fact, they have become unusually good at strategic thinking. Strategic thinking that builds strong clarity, confidence and trust – just as The Duke of Marlborough manage so impressively!
You also have the ability to build an unstoppable army. Your company can also enjoy the excellent business results.
For an informal conversation about your company please call us on 0207 0604 006.